Where story meets strategy
Making content more meaningful, measurable and human.
Great content starts with understanding people. I help brands find the narrative inside their data, their expertise and their ambition, and turn it into content that earns attention and drives results.
Featured Work
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Original Research Report
Consumer behavior research report conducted in partnership with PaymentsDive.
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Magazine Feature
In-depth feature article about cancer-sniffing dogs and the non-profit organization that trains them.
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Marketing Guide
Short-form guide helps OTC brands go from shelf to cart with innovative, data-driven strategies.
Content Services
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Writing + Production
From blogs to guides to emails, every piece of content works together to tell a brand story and drive continued interest.
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Content Strategy
Great content is just the beginning. I build SEO and AI-optimized strategies that amplify messaging across every channel.
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Editing + Consulting
Is your content working hard enough? Get a content-performance audit or editing support to level up your investment.
It’s a pleasure to meet you.
Hi, I’m Shellie, your content partner.
What I love about the art of storytelling is discovering the people woven into every tale. Propelled by passion or circumstance, each story is driven by a human experience worth being told.
As a professional writer, editor and content strategist for more than two decades, I specialize in brand journalism and building content marketing strategies that drive business impact.
Blogs, ebooks, SEO/AEO, full-blown campaigns? I bring them to life. Drop me an email or give me a call.
shellie@shellieterry.com | 646.598.3414